Our system provides a star rating for each person receiving the daily emails based on a number of criteria:
- How often they open an email
- How often they click on the content of the email (go to the video)
- Usage over a period of time.
- How long they have been in the system (most of your list is relatively recent – in this sense, sort of like credit, it takes time to build up a higher rating).
*** It is important to note that users get 5 emails a week. Spending time with just one of those emails a week is a significant boost in your parent engagement efforts, yet this will be reflective as a lower rating.
In general, this is what the various star ratings represent:
A high level of engagement. This person opens and
clicks on the daily emails very consistently.
A good amount of activity. This person often opens
and clicks on the daily emails.
Moderate activity. This person opens or clicks the
daily emails but is either not consistently engaged
or hasn’t been on the list long enough to have earned
a higher rating.
Lower activity. This person is most likely a new person
on the list, or a previously engaged person who hasn’t
been very active as of late.
This person has either unsubscribed and
resubscribed, or soft bounced in the past.